About Us

Some ideas are born in boardrooms.

Ours hit in a velvet booth at the Peppermill—somewhere between filthy martinis and neon-lit epiphanies.

That night, we realized something undeniable: when you feel incredible in what you’re wearing, it shows. Heads turn. Energy shifts. Joy follows.

Ritual Velvet was born to celebrate that feeling—for the rituals that matter most.

From game days to getaways, from getting ready to going out, we design for the moments that connect us.

Rooted in queer joy and the culture of women’s sports, Ritual Velvet is more than what you wear.

It’s how you wear it—and who you become when you do.

This is Ritual.

Jeni Kim

Founder

Jeni grew up in North Carolina, where sports weren’t just a pastime—they shaped everything. A state champ and former D1 point guard, she’s always been drawn to the rhythm of the game: the energy, the style, and the way it brings people together. Off the court, she’s a rare blend of creative vision and operational precision—a builder at heart with a knack for making things fun.

With Ritual Velvet, she brings it all together—channeling her instincts into something wearable: nostalgic, elevated, and designed to speak without saying a word. She thrives on connection, self-expression, and fueling the brand with heart, grit, and joy.

Jeana Pfeifer

Founder

Jeana grew up in the South, where style is a birthright and college ball is religion. A former professional dancer and lifelong creative, she’s built her career at the intersection of movement and business innovation—from New York City stages to San Francisco boardrooms. She’s a sharp commercial mind with a strong POV and a digital voice shaping queer femme style and culture.

Ritual Velvet is her love letter to the culture of women’s sports—the collective joy, the signature style, and the magic of community showing up for each other.